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Deviation Actions
Literature Text
Announcer V/O: When we say popular...
(Conversation in a very Manglish manner)
Male 1 V/O: Aiya, very crowded one lah!
Female 1 V/O: Yeah lah...sure will bump into other people
Female 2 V/O: Or people bump into you. I don't want my butt being touched!
Male 2 V/O: I rather being somewhere with less people
Female V/O: Yeah, some space would be nice
(Continue debating, indistinct)
Announcer V/O: Phew! Well, I couldn't agree more. Do you know we houses the largest ski house in Korea? The Dragon Plaza can fit as many people as you can imagine at any one time, and still, you can have that lit...tle privacy of your own. Privacy. Are kept private. At Yongpyong
Male 1 V/O: Eh, what is so popular you were saying again?
(Conversation in a very Manglish manner)
Male 1 V/O: Aiya, very crowded one lah!
Female 1 V/O: Yeah lah...sure will bump into other people
Female 2 V/O: Or people bump into you. I don't want my butt being touched!
Male 2 V/O: I rather being somewhere with less people
Female V/O: Yeah, some space would be nice
(Continue debating, indistinct)
Announcer V/O: Phew! Well, I couldn't agree more. Do you know we houses the largest ski house in Korea? The Dragon Plaza can fit as many people as you can imagine at any one time, and still, you can have that lit...tle privacy of your own. Privacy. Are kept private. At Yongpyong
Male 1 V/O: Eh, what is so popular you were saying again?
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Brief 8 of the AWARD School 2009 Kuala Lumpur course; Radio.
Product: Yongpyong Ski Resort, Korea
Media: Campaign of 30 second radio commercials
Target Audience: 18 - 24
Single-minded proposition: With 31 slopes, including the Rainbow Slope; 15 different lift facilities, including one 3.7 km. long cable car lift; and Korea's largest ski house (Dragon Plaza), Yongpyong Resort is the most popular ski resort in Korea
Background / proof of proposition: [link]
Mandatories: Get a stopwatch. You must be able to present each ad in less than 30 seconds.That includes any set-up, voice overs and sound effects. It shouldnʼt sound rushed. Your tutors will be timing you.
Product: Yongpyong Ski Resort, Korea
Media: Campaign of 30 second radio commercials
Target Audience: 18 - 24
Single-minded proposition: With 31 slopes, including the Rainbow Slope; 15 different lift facilities, including one 3.7 km. long cable car lift; and Korea's largest ski house (Dragon Plaza), Yongpyong Resort is the most popular ski resort in Korea
Background / proof of proposition: [link]
Mandatories: Get a stopwatch. You must be able to present each ad in less than 30 seconds.That includes any set-up, voice overs and sound effects. It shouldnʼt sound rushed. Your tutors will be timing you.
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