Tupperware: Cheap

Tupperware: Cheap
"Tipuware. At least we are cheap. ...Get the original. tupperware .com.my"

Art Director: Alvin Pak Chung Khay
Copywriter: Usamah Azlan



This a brand awareness campaign for Tupperware. In Malaysia, cheaper 'alternatives' to Tupperware can be easily found everywhere. Each brand claimed to have the same USPs; microwave safe, no chemical smell, retain flavours, durable, etc. Most of the time, these brands overpromised.

The idea in these series of ads is to create a fake brand, "Tipuware", to generally represent all "alternatives" of plastic containers, with some twist from some of the USPs of Tupperware. "Tipu" means deceit, cheat, fraud, and the like, in Malay. This language is widely spoken in Malaysia, Singapore, and Indonesia. Hence, a regional campaign cater for these markets.

Tipuware logo is constructed from the reference of the original Tupperware logo.



Note: I do not claim ownership to any of the images, products and logos in my works, unless stated. This visual is merely an advertising idea and concept.

Logo: brandsoftheworld.com, tupperware.com