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Description
Brief 9 of the AWARD School 2009 Kuala Lumpur course; TV.
Product: Pilot 'Frixion Ball'
Media: 3 × 30s TVC Campaign, OR 1 × 30s, OR 1 × 60s TVC
Target Audience: Anyone
Single-minded proposition: Undo your mistakes
Background / proof of proposition: Pilot have developed and Patented an Ink that becomes invisible when it is heated to 62.5 degrees. When you make a mistake you can flip the pen around and the rubber ball tip at the other end creates friction but more importantly enough heat to make the ink invisible. (Hence the name 'Frixion Ball'.) And just say it's an important document and you left the papers in a hot car and the ink became invisible, simply place the document in the freezer for 20 minutes and the ink will reappear.
Mandatories: Website address and logo. [link]
The first part is played in reverse, just like the Coldplay's Scientist MV
Product: Pilot 'Frixion Ball'
Media: 3 × 30s TVC Campaign, OR 1 × 30s, OR 1 × 60s TVC
Target Audience: Anyone
Single-minded proposition: Undo your mistakes
Background / proof of proposition: Pilot have developed and Patented an Ink that becomes invisible when it is heated to 62.5 degrees. When you make a mistake you can flip the pen around and the rubber ball tip at the other end creates friction but more importantly enough heat to make the ink invisible. (Hence the name 'Frixion Ball'.) And just say it's an important document and you left the papers in a hot car and the ink became invisible, simply place the document in the freezer for 20 minutes and the ink will reappear.
Mandatories: Website address and logo. [link]
The first part is played in reverse, just like the Coldplay's Scientist MV
Image size
1169x827px 652.58 KB
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