Generally, women are reluctant to tell their age. To some extend, lie about it. Especially older women. But does it matter to reveal their actual age, if they look younger than they are suppose to be? Olay Total Effects+ has a formula to defy age. Resulting in a visibly younger looking skin. This ad is to encourage women (those who uses this brand, and those who does not) to reveal their true age, without feeling shy about it.
Please note that I am still looking for a better line.
Note: I do not claim ownership to any of the images, products and logos in my works, unless stated. This visual is merely an advertising idea and concept.