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Description
Brief 7 of the AWARD School 2009 Kuala Lumpur course; Non-Traditional Thinking.
Product: Federal Government Department of Health and Ageing
Media: You must advertise this product in an unexpected way that makes people take notice and think
Target Audience: Anyone
Single-minded proposition or problem to solve: Exercise more
Background / proof of proposition: Encouraging people to do more exercise can stop the accelerating rate of obesity, and other health related problems
Mandatories: As well as showing the creative work, also write a short press release for your idea -i.e., how the media might describe and talk about your idea
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Fatty Tube
Test tubes are given out to the public around the city.
The tube contains yellowish liquid substance which imply fat/oil. When the tube is shake, the substance colour changes, from yellow to red. When shake again, it changes to green. Continue shaking it will maintains the colour of green. If the tube is left still, it goes back to the original colour.
This is called the"Blue Bottle/Trafic Light Chemistry Demonstration". The sustance is a mixture of few different chemicals.
The impression of Fatty Tube is to encourage the public to exercise, and continue exercising.
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Copy (on the tag): The amount of fat you may burn by just walking up this stairs, imagine by doing less. Shake it. Lose it.
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PRESS RELEASE
Science work wonders.
Just like a demonstration adopted by the recent health awareness campaign by the Federal Government Department of Health and Ageing. The public are given small test tubes which contain what it seems like oil. If the amount of chemical mixture is adequate, the liquid can change its colour by shaking it!
When the tube is shaken, it changes the liquid colour from yellow to red. Further shaking it will turn it to green. If the tube is left still, it goes back to the original yellow colour. You can repeat the cycle as often. This literally tells people it's burning (red) the oil (yellow), till you are healthy (green). What a simplest way to encourage people to exercise, and continue to do so.
To some extent, the tube became some sort of a game. Some people bring the tube along where ever they go. Forcing themselves to walk faster, and more vigorously, so that it will turn green. Some women are planning to use it as jewellery and accessories; as necklace pendant or earrings. Some extreme guys had already stuck these tubes in their car, and became some sort of a g-force sensor.
The tube really motivate and remind people about the advantage of exercising. Thumbs up to the Federal Government Department of Health and Ageing!
-----
For more information about the "Traffic Light Chemistry Demonstration", please refer to links below:
[link] , [link] , [link]
Product: Federal Government Department of Health and Ageing
Media: You must advertise this product in an unexpected way that makes people take notice and think
Target Audience: Anyone
Single-minded proposition or problem to solve: Exercise more
Background / proof of proposition: Encouraging people to do more exercise can stop the accelerating rate of obesity, and other health related problems
Mandatories: As well as showing the creative work, also write a short press release for your idea -i.e., how the media might describe and talk about your idea
----------
Fatty Tube
Test tubes are given out to the public around the city.
The tube contains yellowish liquid substance which imply fat/oil. When the tube is shake, the substance colour changes, from yellow to red. When shake again, it changes to green. Continue shaking it will maintains the colour of green. If the tube is left still, it goes back to the original colour.
This is called the"Blue Bottle/Trafic Light Chemistry Demonstration". The sustance is a mixture of few different chemicals.
The impression of Fatty Tube is to encourage the public to exercise, and continue exercising.
----------
Copy (on the tag): The amount of fat you may burn by just walking up this stairs, imagine by doing less. Shake it. Lose it.
----------
PRESS RELEASE
Science work wonders.
Just like a demonstration adopted by the recent health awareness campaign by the Federal Government Department of Health and Ageing. The public are given small test tubes which contain what it seems like oil. If the amount of chemical mixture is adequate, the liquid can change its colour by shaking it!
When the tube is shaken, it changes the liquid colour from yellow to red. Further shaking it will turn it to green. If the tube is left still, it goes back to the original yellow colour. You can repeat the cycle as often. This literally tells people it's burning (red) the oil (yellow), till you are healthy (green). What a simplest way to encourage people to exercise, and continue to do so.
To some extent, the tube became some sort of a game. Some people bring the tube along where ever they go. Forcing themselves to walk faster, and more vigorously, so that it will turn green. Some women are planning to use it as jewellery and accessories; as necklace pendant or earrings. Some extreme guys had already stuck these tubes in their car, and became some sort of a g-force sensor.
The tube really motivate and remind people about the advantage of exercising. Thumbs up to the Federal Government Department of Health and Ageing!
-----
For more information about the "Traffic Light Chemistry Demonstration", please refer to links below:
[link] , [link] , [link]
Image size
694x982px 266.39 KB
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