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August 6, 2011
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Horlicks 3in1 Fiber-Up 1 by alvinpck Horlicks 3in1 Fiber-Up 1 by alvinpck
In conjunction with the on-ground activation, Horlicks wants us to create a sales kit for the trade team to approach the hypermarkets. Along with a complementary mug, the core message in this kit, "Every cup of Horlicks 3in1 Fiber-Up is equivalent to 180g of broccoli."

This is Sales Kit 1. Real broccoli is planted in the mug, and given as a desk plant.
:iconskin-3:
SKIN-3 Featured By Owner Feb 23, 2012  Professional Digital Artist
Not very pleasing to look at, IMO. Would never ever drink that! Even the very health conscious mums(towards which i believe this is being targeted at) would be somewhat repelled rather then being the other way around..
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:iconalvinpck:
alvinpck Featured By Owner Feb 25, 2012
This was not meant for end consumers. We already have an on-ground activation for it. But I go get the drift. If you have read the description, it's a B2B trade.
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