In conjunction with the on-ground activation, Horlicks wants us to create a sales kit for the trade team to approach the hypermarkets. Along with a complementary mug, the core message in this kit, "Every cup of Horlicks 3in1 Fiber-Up is equivalent to 180g of broccoli."
This is Sales Kit 1. Real broccoli is planted in the mug, and given as a desk plant.
Not very pleasing to look at, IMO. Would never ever drink that! Even the very health conscious mums(towards which i believe this is being targeted at) would be somewhat repelled rather then being the other way around..
This was not meant for end consumers. We already have an on-ground activation for it. But I go get the drift. If you have read the description, it's a B2B trade.