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August 7, 2009
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:iconalvinpck:
Brief 6 of the AWARD School 2009 Kuala Lumpur course.

Brief 6 is about Planning & Strategy. It's an open print brief; we were asked to choose as many products, and do as many print campaigns, as possible. Second selected option.



Product: Gardenia
Target Audience: Anyone
Single-minded proposition: Tastiest bread
Background / proof of proposition: Gardenia range of products grew and evolved through the years, becoming better and better with each step. Leveraging on its brand strength, "So good...you can even eat it on its own!", Gardenia now produces a variety of baked products to satisfy consumers' demands.

Visual of bread crumb, and the crust as fillings.
Copy: As good as it is.
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