CineAd is the advertising division of Golden Screen Cinema, the largest cinema chains in Malaysia. Although they have been around for 20 years, and leading the market share by a large margin, CineAd is still the least favourite choice of advertisers when it comes to advertising their campaigns.
Cinema advertising is focused and controlled as compare to other "conventional" mediums. We pulled off the campaign based on the simple thought, "No one can turn away.", with reference from the movie, Alien.
This ad was published on the back cover of the Advertising+Marketing magazine, August 2011 issue.
AD: Alvin Pak Chung Khay
CW: Christopher Allan Lee